Social Media Reverse Engineer

Wendy's is at it again! They are always doing fun posts on social media. Well either that or roasting people and having a good time. I think they are definitely reaching out to millennials with their type of advertising. Or possibly even the generation after. (Gen Z?)

1. What is the main purpose of the post?
1. To get a person viewing it to start thinking about their product. It will then convert them into a customer when they realize that they want to get a frosty.
2. Who is the audience of the post?
1. The audience of this post would be most likely teenagers/20's because those are the types of people most on social media, and most likely to follow a fast food company on social media. The ad will most likely also reach out to older demographics and be successful with them, but it would most likely be targeted towards the younger generation.
3. How does the post connect with the audience?
1. The post connects with the audience because it shows a picture of the frosty's right there. It will connect with them by helping them remember how good it tasted when they had their last one.
4. What value does the post provide to their audience?
1. The value of this post is that the frosty that they are advertising is only 50 cents. That is a great value because most people have spare change lying about in their car's cupholder and they will easily be able to round it up if there isn't. Great product for little money=value.
5. How does the post's design connect and communicate with the audience?
1. The post's design shows some light and cool colors depicting that it is going to be a cold and refreshing dessert. It will communicate with the audience because it is displaying a subliminal message to their minds that they want a cold beverage or dessert.
6. What metrics (likes, shares, re-tweets, etc.) will be used to determine if the post is successful?
1. Likes and loves and other reactions given by facebook will be the measure to how successful the post is. It already from this screenshot had 2,300 people liking or otherwise reacting to it, so I would say it is pretty successful.