Reverse Engineer Brand

Woolrich hunting toggery is a company that sells hunting gear and other equipment. They are a company that caters to hunting folks who love to go hunting. The brand is connecting to these types of people because they are the ones who will be trudging through the snow after hitting their target. It also shows responsibility for packing out the animal that you kill so that it doesn't go to waste. They are using the seascape principles of belonging to a bigger group to feel included. They are using the visual and presentation principles to show how they are belonging to the whole.

The first principle I wanted to dive into was that of color. The color starts on the left of the picture, with it being dark. Then further as you right on the picture, it gradually gets lighter and lighter as you go across the image, causing your eye to have movement across the page. This is great because just by using colors it causes your eye to move. Then all of a sudden it changes from blue to red, which is a big color change that will direct the eye to the main focus of the picture, the hunter and the deer. 

The brand's advertisement also shows great alignment, which will also move your eye to the middle of the piece. All of the trees in the background are vertically aligned, causing repetition, but then the only stark difference is the deer's legs sticking way out, causing a total difference of the alignment. That draws your eyes to it, which is the artist's and the brand's goal.

The obvious contrast on this piece is playing a huge part in the effectiveness of it, because it is able to draw your eyes in. Everything in the background is a cool, blue color and the middle man and the deer are very warm and inviting. This draws your eyes to it because it is such a big contrast. Great job from the artist on this piece of advertisement!

In conclusion, I think we can all learn a lot from this advertisement. I think that we will be able to show off some of the same principles in the designs that we will be doing, because it really helps you to draw in the focus of the consumer and help them realize what you want them to be looking at.